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How Much Is Your Client Worth?

April 30, 2012 by Deb Howard Greenleaf

How much is the average client worth to your business?  Not just per project or even per year, but for the lifetime of your business.  Calculating the lifetime value of a client is an eye-opening exercise I recommend to every small business owner.  Repeat business Let’s take several examples.  A client who eats a $15 lunch at your restaurant every Monday is worth $780 for one year and $2,340 … [Read more...]

Filed Under: Best Practices Tagged With: client value, value of a customer

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